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The Instagram Agent Skill for Claude (13 free skills)

All 13 commands, the install, and what it won't do.

By , AI Educator

Hey, it's Adam 👋 You commented INSTAGRAM on my reel. Here's the full setup for the free Instagram Agent Skill: how to install it in Claude Code, what each of the 13 skills does, the prompts to start with, and what it won't do for you.

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Three cards from the reel: Strategy (/ig-viral, /ig-plan, /ig-audit), Writing (/ig-reel, /ig-caption, /ig-carousel) and Engagement (/ig-reply, /ig-comment, /ig-dm)
the short version

What is the Instagram Agent Skill for Claude?

The Instagram Agent Skill is a free pack of 13 Claude skills that writes and plans the content for an Instagram account. Jake Schincariol built the Instagram Agent Skill and shares it on GitHub under the MIT licence. Each skill is a slash command in Claude Code: /ig-reel scripts a Reel, /ig-caption checks a caption, /ig-viral studies what's working in your niche and /ig-profile scores your profile out of 100.

Setup takes two steps. Step 1: paste the GitHub link into Claude Code and ask Claude to install the skill. Step 2: give Claude three of your own reels, so every skill writes in your voice.

The Instagram Agent Skill needs no signup, no API key and no Instagram password, and the pack never posts for you. The 13 skills cost nothing, but Claude Code needs a paid Claude plan (Pro or above).

step 1

Step 1: Install it

Open Claude Code, either in the Claude desktop app or in your terminal, and paste this:

📋 install · paste into Claude Code
https://github.com/Jakeschincariol/instagram-agent-skill

Install this skill, then confirm /ig-reel works.

Claude Code does the rest. If the /ig- commands don't show up afterwards, restart Claude Code.

Prefer to do it by hand? On a Mac or Linux, run these two lines in the Terminal app, then restart Claude Code. On Windows, use the paste-in option above.

📋 install by hand · Mac / Linux
git clone https://github.com/Jakeschincariol/instagram-agent-skill.git
cp -r instagram-agent-skill/skills/ig-* ~/.claude/skills/

Or add it as a plugin, from inside Claude Code:

📋 install as a plugin
/plugin marketplace add Jakeschincariol/instagram-agent-skill
/plugin install instagram-agent

Installed it as a plugin? The commands may show up with the plugin's name in front, like /instagram-agent:ig-reel instead of /ig-reel.

step 2

Step 2: Teach it your voice

Every skill in the pack reads one file, voice.md, which describes how you talk. Jake's instructions say to spend ten minutes on it first, because on Instagram you have to say the words out loud. The quickest way is to let Claude write it from your own reels:

📋 prompt · build your voice file
Here are three of my own reels (scripts or transcripts):
[paste them here]

Write my voice.md from these and save it to ~/.claude/instagram/voice.md.

Prefer to write it yourself? Copy templates/voice.md from the pack to ~/.claude/instagram/voice.md and fill it in.

all 13 commands

What does each of the 13 skills do?

The 13 skills fall into the three jobs from the reel: strategy, writing and engagement. Type the command, then say what you want in plain words.

strategy

Strategy · 4 skills

01/ig-viralFinds the Reels in your niche that beat their own account's usual views, names the hook formula behind each and writes your swipe file
02/ig-profileScores your profile out of 100 using a 12-part checklist, then rewrites it, biggest fix first
03/ig-planPlans your week: what to post, in which format and when, plus 10 accounts to engage with
04/ig-auditLooks back at what you've already posted and ranks it by how far each post beat your usual and how often people sent it on, not by views
writing

Writing · 6 skills

05/ig-reelTurns one idea into a Reel: three hooks built from 26 formulas and scored, then the script, the on-screen text and a timed beat sheet
06/ig-captionWrites and checks your caption: it shows the first 125 characters the feed shows before "more" and keeps you to five hashtags
07/ig-carouselPlans a swipe post: a cover that earns the swipe, the words for each slide and the 1080×1350 slide files
08/ig-storyLays out a day of Stories, which sticker does which job, and how to get viewers to message you first
09/ig-repurposeTurns one video, podcast or newsletter into a week of Reels and carousels that each work on their own
10/ig-humanThe humanizer: strips em dashes, 154 stock phrases and invisible characters out of a draft, then scores what's left on five checks
The /ig-caption checker showing what the feed shows before "more", with a length check and a warning that the first line is cut at 125 characters
The caption checker from the reel: it boxes what the feed shows and warns when your first line gets cut mid-thought.
engagement

Engagement · 3 skills

11/ig-commentWrites comments for other people's posts, picking from nine types to fit the post
12/ig-replySorts the comments under your post (keywords, leads, questions, support, noise and more) and drafts your replies in that order
13/ig-dmDrafts your DMs: the link you send when someone comments a keyword, the first message, a collab pitch and two follow-ups
where to start

Which skills should you use first?

Start with three that take one Reel from idea to post: /ig-viral to find what's working, /ig-reel to script your version and /ig-caption to finish it. Once those feel easy, here's a simple routine for all 13:

  • Once: /ig-profile, for a score out of 100 and your profile fixes, most important first.
  • Once a month: /ig-viral for a fresh swipe file from your niche, then /ig-audit to see what worked in your own posts.
  • Every week: /ig-plan, for the week's posts, formats and timing.
  • Before each post: /ig-reel or /ig-carousel for the script or slides, then /ig-caption to write and check the caption.
  • On days you post Stories: /ig-story, for the day's Stories in order.
  • When a draft sounds stiff: /ig-human, to put it back in your voice.
  • After you post: /ig-reply for your comments, /ig-comment for other people's posts and /ig-dm for your DMs.
  • When you make something long: /ig-repurpose, to turn one video, podcast or newsletter into a week of Reels and carousels.

Jake's notes in /ig-viral say to run it monthly, not daily, because a hook formula lasts a season.

copy-paste prompts

Five prompts to start with

📋 prompt 1 · find what's working
/ig-viral I post about [your niche]. Accounts to study: [6 to 12 public accounts in your niche]. Show me which of their Reels beat their usual views and why, then save my swipe file.
📋 prompt 2 · script a Reel
/ig-reel Idea: [your idea in one line]. Give me three scored hooks, the script, the on-screen text and a 30-second beat sheet.
📋 prompt 3 · write the caption
/ig-caption Write the caption for this Reel: [paste the script]. Show me what the feed shows before "more".
📋 prompt 4 · fix your profile
/ig-profile Here's my bio: [paste it]. I post about [your niche]. Score my profile, then rewrite it, biggest fix first.
📋 prompt 5 · answer your comments
/ig-reply Here are the comments under my latest post: [paste them]. Sort them by type and draft my replies.
good to know

What won't the Instagram Agent Skill do?

  • It won't post for you. Every skill ends with a copy-ready block, and you post it yourself. Jake built it that way on purpose: tools that post, comment, follow or DM for you break Instagram's terms and get accounts blocked.
  • It won't ask for your Instagram password. There's no signup, no API key and no account to connect. Never give Claude your password.
  • It won't scrape Instagram. /ig-viral reads about a dozen Reels from each account at human speed, in your own browser with you there, or you paste the numbers in. It copies the formula behind a post, never the video itself.
  • It won't invent numbers. If a draft needs a number you haven't given it, it leaves a gap like {{your number}} for you to fill.
  • It won't pick your winners. Jake tested the hook scorer on 74 real hooks. It's good at catching weak hooks, but barely better than a coin flip at telling which of two decent hooks will do better. Use it to cut weak hooks, then trust your own results.
  • The skills are free; Claude Code isn't. The 13 skills cost nothing, but Claude Code needs a paid Claude plan (Pro or above). My complete Claude guide compares the plans.
  • No Claude Code? Paste one skill's SKILL.md file at the top of a normal Claude chat and it works there. You lose the five small Python tools, which matter most for /ig-reel and /ig-human, but the rest works.
  • The tools need Python 3. They run on your own computer, need nothing else installed and send nothing anywhere. If your computer doesn't have Python 3, ask Claude Code to set it up.
credit

Who made the Instagram Agent Skill?

Jake Schincariol made the Instagram Agent Skill and released it free under the MIT licence, so anyone can use it and change it. The full instructions and every update live on his GitHub page. If a command here ever stops matching, his README is the one to trust.

You'll also find copies of the pack under other GitHub names, some with extra skills added. This guide follows Jake's original.

all the links
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