Find your first customers with an AI agent
Runable
Hey, it's Adam. A week before the reel, I built an AI resume builder with one prompt — it's still live — and then I sat refreshing the analytics for three days while nobody came. Building was never the hard part. Selling is. This is the exact workflow that fixed it: one agent that works out who your customer actually is, finds them, writes to them from your own inbox, and chases the follow-ups you'd never keep up with. Runable partners with me on this content — and this is the workflow I ran on my own product first. You commented LEADS, so here are the prompts, all of them.
Building got cheap. Distribution didn't. 📉
AI collapsed the cost of making things — my resume builder took one prompt. Which means the moat moved: everyone can build now, almost nobody sells. The old fix was a stack of tools (one for lead lists, one for enrichment, one for email, one for follow-ups) and a spreadsheet you abandon by Thursday.
The new fix is one agent running the whole loop:
- 🎯 ICP — it researches who actually needs your product, not who you hoped would.
- 🔎 Leads — it builds a real spreadsheet of companies and contacts, with reasons why each one fits.
- 📊 The materials — a go-to-market report (positioning, pricing, competitors, a 90-day plan) and a pitch deck to send.
- 📧 Outreach — emails written from what it learned about each company, sent from your own inbox through the Gmail connector.
- 🔁 Follow-ups — saved as a workflow so it runs the same way every time, without you.
In my run it chained 33 tools on its own. You don't manage the tools. You manage the judgment — that part stays yours, and this guide is mostly about where to apply it.
What you need ✅
- A Runable account — the free tier gives you 1,500 daily credits, which is enough to run the research phase and see your first report before paying anything. Pro is US$20/mo (25,000 monthly credits on top) and there's currently 25% off annual — a full GTM run with reports, deck, and outreach lives more comfortably there.
- A launched product with a URL. The agent researches what exists, not what you're planning.
- Your Gmail connected — Runable's connectors cover Google Workspace and thousands of other apps. Connect the inbox you actually want replies landing in.
- One honest hour for the first full run. The ten-minute version comes after you've saved it as a workflow.
Runable — run your first GTM agent free
Start with the honest prompt 📋
This is the exact prompt from the reel — deliberately short, because the first move is diagnosis, not a to-do list:
I launched a product a week ago and I'm getting traffic but no customers.I need you to figure out the ICP, find leads, and understand my customersusing the data connectors and various plugins Runable offers.
When you want more control over the run, use the expanded version:
My product: [URL]. What it does in one line: [x]. Price: [x].Who I THOUGHT it was for: [x]. Traffic so far: [rough numbers].1. Figure out the real ICP. Give me 2-3 candidate customer profiles, ranked, each with the evidence you found for it — not vibes.2. Build me a lead spreadsheet for the top profile: company, contact name and role, why they specifically fit, and where you found them. Quality over volume — 20 good rows beat 200 guesses.3. Write a go-to-market report: positioning, pricing versus the competitors you found, and a 90-day plan I can actually follow.4. Build a short pitch deck for the top profile. Flag any number in the deck you could not verify with a source as [VERIFY].
That last line matters. The agent researches fast; it does not get to invent statistics that end up in a deck with your name on it.
Test: open the lead spreadsheet and spot-check five rows — does the contact exist, right role, company still alive? Agent lead lists always contain a few stale rows. Pruning them takes two minutes and is the difference between research and spam.
Read the report like an operator 🧠
The report comes back with positioning, competitor analysis, pricing, and a 90-day plan — and a spreadsheet instead of a wall of text. Two rules for using it:
- 1Argue with the ICP before accepting it. If the agent says your resume builder is for career coaches and not job seekers, that's a hypothesis backed by research — test it with ten emails, don't marry it.
- 2Everything [VERIFY]-flagged gets sourced or cut before the deck goes anywhere near a prospect. Ten minutes of checking protects the only thing outreach runs on: your credibility.
Outreach that doesn't read like a template 📧
This is the part everyone skips, and the part with real rules. The agent writes each email from what it learned about that specific company, and sends from your own inbox — which is exactly why you treat it with respect:
For each lead in the spreadsheet, draft a first-touch email:- Open with something true and specific about THEIR company from your research — never a compliment template.- One line on what my product does for someone in their situation.- One low-friction ask (a look, a reply, a 15-minute call — pick one).- Under 120 words, my casual tone, no hype words.- SAVE ALL EMAILS AS DRAFTS. Do not send anything until I review.
- 1Review every draft before it sends. The agent writes; you approve. An email from your inbox is your name, and one bad merge field costs more than the time saved.
- 2Small batches. 10–20 a day from a normal inbox, not 500 — both for deliverability and because personalised replies are the whole point.
- 3Make stopping easy — a simple "tell me if this isn't relevant" line — and honour it instantly. Check the email rules where you and your prospects live (PDPA here in Singapore, CAN-SPAM in the US, GDPR in Europe). Cold outreach done politely and small is normal business; blasted lists are how inboxes and reputations die.
Save the loop as a workflow 🔁
Follow-ups are where deals actually happen and where humans reliably quit. Save the whole run as a Runable workflow so it repeats identically:
Save this as a repeatable workflow: for every outreach email with noreply, draft ONE follow-up at day 4 (shorter, new angle, reference thefirst email lightly) and ONE final note at day 10 (one line, easy out).Stop the sequence the moment anyone replies. Always save as drafts formy review. Give me a Monday summary: sent, replies, meetings booked.
Two follow-ups, then stop. Persistence reads as professional exactly twice.
🔑 What keeps this a system, not spam
- 1The agent researches; you decide. ICP, deck claims, and every send get human eyes.
- 2Twenty verified leads beat two hundred scraped ones. Every time.
- 3Drafts first, always. Nothing leaves your inbox unreviewed.
- 4Two follow-ups maximum, instant stop on reply.
- 5[VERIFY] flags get resolved before any material reaches a prospect.
What to expect ⚠️
- Three days of silence after launch is normal, not failure. Traffic without customers usually means wrong audience or wrong message — which is exactly what the research phase is for. The agent compresses the fix; it doesn't skip the work.
- Cold outreach mostly gets ignored. That's true for everyone. A small, personalised, well-targeted batch earns real reply rates; nothing earns guarantees. Ranges, not promises — anyone promising conversion numbers is selling you something.
- Lead data decays. People change jobs, companies die. Spot-check before sending, prune without mercy.
- Your inbox, your reputation. Sending from your own Gmail is what makes replies land in a real conversation — it also means volume discipline is on you. Start slow.
- Credits are real. A full run — research, report, deck, outreach drafts — is a heavier day than the free tier's 1,500 daily credits comfortably covers. Free tier to taste it, Pro to run it. The 25% annual promo is live now; check the pricing page for what's current when you read this.
Links 🔗
Runable — run your first GTM agent free